何为swot分析法它有什么作用，何为swot分析法

头条共创 2024-07-05

SWOT培训教材简介：

什么是SWOT分析法？

SWOT分析模型

SWOT分析法规则

SWOT分析的步骤

SWOT分析是一种科学的分析方法，用于确定企业自身的竞争优势、竞争劣势、机会和威胁，从而确定企业的战略与企业内部资源和外部环境的有机结合。

开发者：Wyrick，旧金山大学工商管理教授。

制定时期：20世纪80年代初

应用场景：收集内外部信息，分析市场环境和竞争对手，制定企业战略。

S (STRENGTHS) 优势，W (WEAKNESSES) 劣势，O (OPPORTUNITIES) 机会，T (THREATS) 威胁

在整个研究过程中，列举了与研究主题密切相关的各种关键的内部优势、劣势以及外部机会和威胁。

关键词：SWOT分析PPT下载，SWOT分析培训PPT免费下载，PPTX格式；

badbde1f34a0465eaeab3a12a620c6c3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1720782055&x-signature=g2t%2BCD8H%2B8rq7C6Ly%2BD2gVRCmzw%3D cd3883b442b14a02b6cc233dac66a3be~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1720782055&x-signature=PkROB2yQZs7Sly%2BMRwjdGdloRzQ%3D eb28c19ff89f49ff854b6532bd4979c2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1720782055&x-signature=xBGIdDuBn7RXq9V%2BfXNptm7wXps%3D c7ede08da2fc4d4e87ad1a3c39e3d6db~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1720782055&x-signature=hCcjSZnE%2BmG60fO7F54Q%2BXXjlZs%3D 48c55ce1583142708e57dca4f0dd00fd~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1720782055&x-signature=fuW5Ou8Q2p7QSx%2F4qQ9%2FeA8O1Ps%3D 2318ac893a2643188f16494af8d1b5b1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1720782055&x-signature=cC6nQKBEagv5Lek7f84vhmQvLao%3D 3d135b367b3d461a8428436017dc1a94~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1720782055&x-signature=eRzBRL6pUgyFBLTnqQwz%2F65itlc%3D 33 010-695 09 ea47974eaaa044a78aeabce05fc87b9e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1720782055&x-signature=1slsozQCl2UYibBUFcr%2BaCN7Oj8%3D 9030d097b1c94ed5b62c3f249f3284b1~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1720782055&x-signature=z9OZp7Tg%2Bp%2BAtFRkEavv2V61Ys4%3D 38b6008f8c914d9bb019817e650000ab~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1720782055&x-signature=mXb1TIZCGV4G3iKYGmJaYJfihfc%3D 24268e4cfb3749dc9de888d26d341257~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1720782055&x-signature=OfiB9qOi7%2BGZ5Vs1ae4gzuB87Kw%3D baf2b9447cdc4920abb5f52a792f6024~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1720782055&x-signature=%2BabDN5UISN28Mf%2BXUIcXRcSdpP0%3D :0 10- 69516 :010 -69517 :010 -69518 60fa7a6371594453ac34f74234acca66~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1720782055&x-signature=RqZLRxzeedF9KrTRwy48eRu%2BRhQ%3D ea5a85e5e16e47f39aafeacef8bd3820~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1720782055&x-signature=Y7Wn75esXV0zW0gBklPfJgJFISo%3D 112b7478eb6947449e48e7ea766a7c9d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1720782055&x-signature=LyqyHnQ5wVzVxhlDXqp%2BBmUoAPg%3D e86fa73f2b0b4a4bae8a0f7276103237~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1720782055&x-signature=UyOfrhWZSF1G%2Fmiuq0iAbwNaSqU%3D 010-69 524 7300030eb5c949ca8db0b877dfbb9e52~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1720782055&x-signature=oyY53muGsK8op75d6UduXmDPsG4%3D 010-6 9526 010- 69527 cb423fa587c64349b8c4ed9d82674442~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1720782055&x-signature=4jgs0QwjB4HQU1JBC6HuwyGuoqU%3D e027eccd35274ba3b64296063258ea4e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1720782055&x-signature=uY8wiGFhGQy%2FcVcGhqclLQhNgcY%3D 3069a77c3a05443b95ac1082d7ba5689~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1720782055&x-signature=AZ496MvYfoIIpkoAHq%2Bg3yL0iGg%3D 875f60d1397841d099842859e01cc638~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1720782055&x-signature=YOOdhD3hdiZaHekQyZYZ0qEE5TM%3D