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全面讲解“SWOT分析法”，是什么？怎么用？利处？

小条 2024-06-27

SWOT分析（又称SWOT分析、优势/劣势/危机分析、优势/劣势分析等）是分析企业竞争态势的方法，是营销的基本分析方法之一。

该方法通过评估企业的优势、劣势、来自外部竞争的机会和威胁，全面、系统、准确地调查研究对象所处的情况，并制定相应的发展战略和计划。根据研究结果提出措施和对策。

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全面讲解“SWOT分析法”，是什么？怎么用？利处？
全面讲解“SWOT分析法”，是什么？怎么用？利处？